Digital Marketing

🔹 Module 1: Introduction to Digital Marketing

• What is Digital Marketing?
  
• Traditional vs. Digital Marketing
  
• Digital Marketing Funnel & Strategy
  
• Latest Trends in 2025 (AI, Voice Search, Automation)
  

🔹 Module 2: Website Planning & SEO Basics

• Domain, Hosting & Website Setup (WordPress/Builder Tools)
  
• On-Page SEO: Meta Tags, URLs, Keywords, Internal Linking
  
• Off-Page SEO: Backlinks, Social Signals
  
• Technical SEO: Sitemap, Robots.txt, Page Speed
  
• Tools: Google Search Console, Yoast SEO, Ubersuggest
  

🔹 Module 3: Content Marketing

• Content Strategy & Planning
  
• Blogging (SEO-Friendly Writing)
  
• Content for Web, Social, and Ads
  
• Copywriting vs. Content Writing
  
• AI Tools: ChatGPT, Jasper, Grammarly AI
  

🔹 Module 4: Search Engine Marketing (SEM) / Google Ads

• Google Ads Overview (Search, Display, Video)
  
• Keyword Research with Google Keyword Planner
  
• Ad Copywriting & A/B Testing
  
• Bidding Strategies & Campaign Optimization
  
• Google Ads Certification Guide
  

🔹 Module 5: Social Media Marketing (SMM)

• Social Media Strategy (Facebook, Instagram, LinkedIn, Twitter)
  
• Organic vs. Paid Marketing
  
• Facebook & Instagram Ads (Meta Ads Manager)
  
• LinkedIn Ads for B2B
  
• Scheduling Tools: Buffer, Canva, Meta Business Suite
  

🔹 Module 6: Email Marketing & Automation

• Email Strategy & Funnels
  
• List Building Techniques
  
• Tools: Mailchimp, Brevo, ConvertKit
  
• Automation Workflows & Personalization
  
• Email Copywriting & A/B Testing
  

🔹 Module 7: Analytics & Reporting

• Google Analytics 4 (GA4)
  
• Event Tracking, UTM Parameters
  
• Google Tag Manager (GTM) Basics
  
• Creating Performance Reports using Google Data Studio / Looker
  
• AI Reporting Tools: Pictory AI, Copy.ai
  

🔹 Module 8: Affiliate & Influencer Marketing

• Affiliate Platforms (Amazon, ShareASale)
  
• Influencer Identification & Outreach
  
• Campaign Tracking & ROI
  

🔹 Module 9: eCommerce Marketing

• Product Listing Optimization
  
• Google Shopping Ads
  
• Shopify / WooCommerce Basics
  
• WhatsApp Marketing
  
• Reviews, Upsells & Retargeting
  

🔹 Module 10: Mobile & Video Marketing

• YouTube Channel Growth & Monetization
  
• Shorts/Reels Strategies
  
• Mobile Ads (In-App, SMS, Push)
  
• Tools: YouTube Studio, TubeBuddy, Canva
  

🔹 Module 11: AI Tools in Digital Marketing

• Generative AI for Marketing Content (ChatGPT, Bard, Copy.ai)
  
• Image & Video Tools: Canva AI, Runway, Pictory
  
• Ad Copy AI, Auto Chatbots, Voice Cloning Tools
  
• Using Microsoft Copilot & Google Gemini for marketing work
  

🔹 Module 12: ORM & Digital Branding

• Online Reputation Management
  
• Personal Branding
  
• Crisis Handling
  
• Tools: Google Alerts, Brand24, Trustpilot
  

🔹 Module 13: Freelancing & Career Planning

• How to Get Freelance Clients
  
• Building a Digital Marketing Portfolio
  
• Creating a Personal Brand
  
• Resume + Interview Preparation
  
• Platforms: Upwork, Fiverr, LinkedIn
  

🔹 Capstone Project & Certification

• Real-time Ad Campaign Project
  
• SEO Audit + Blog Strategy
  
• Live Reporting Dashboard
  
• Preparation for:
  
  • Google Ads
    
  • Meta Blueprint
    
  • HubSpot Content Marketing
    
  • Semrush SEO Certifications